The Challenge: Founded in in 2002, Dizzy Pig is a small batch seasoning crafter with a line of over 20 different spice blends, hand blended using natural ingredients, and no MSG or gluten. The company had a vision for its future, one where a large, inviting headquarters would embrace more elements of BBQ-style cooking. In addition to space to blend and sell seasonings, space was needed to sell BBQ supplies such as grills, smokers and accessories and to hold cooking classes and other events.
“We wanted a functional warehouse/production area, but a warm and welcoming office/retail store/classroom area,” said Dizzy Pig owner Chris Capell.“I was able to design the basic layout and flow of the building, but needed the expertise of an architect to design something attractive yet buildable within our budget.”
The Solution: Dizzy Pig contacted Loveless Porter, upon the recommendation of a neighbor at their previous location. Loveless Porter took the time to understand the flow and functionality envisioned by Chris, as well as his desire to create a warm and welcoming environment for customers. With that information, Loveless Porter completed the design drawings, keeping in mind cost considerations for the build out, and submitted the final plans. As with most construction projects, having an architect familiar with area building codes and officials made it easier to navigate the small obstacles that arose during the project. “Loveless Porter was always very responsive and helpful when we needed them,” said Chris.
The Result: Being able to house its full operations under one roof has streamlined operations and increased sales for Dizzy Pig, with customers able to enjoy a class and then immediately purchase items to recreate the lesson at home, as noted in Casual Living magazine.
“Our workflow is greatly improved which has benefited our productivity. Customers feel welcome and at-home when visiting the store or taking classes,” said Chris. He added that Loveless Porter achieved his vision while also remaining mindful of budget: “Architects I’ve used in the past have taken advantage of us by imposing an endless stream of ‘additional expenses’ that put us way over budget. Loveless Porter was honest and reasonable with all charges. We would use them again if we ever need architectural services.”
